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What motivates us to design our own products?


T-shirts and lounge trousers are basic items of clothing. They can be worn in most of the casual occasions. Take me as an example: I have 9 white t-shirts, 3 coloured t-shirts and 3 sports t-shirts. All of the t-shirts are more than 2 years old. Half of them are over 3 years old. Most of their collars are already overworn and wrinkled, except for the sports t-shirts. It is okay I wear them as an inner layer or wear at home, but they are definitely not appealing to wear for even going to a corner shop for milk & eggs.











The ones do not show wrinkled because they use synthetic materials such as Nylon, Polyester and Rayon, which are byproducts of fossil fuel and type of plastics. Even the materials are long-lasting, they are not sustainable and create negative impacts on our society and environment in their lifecycles. Each time when you wash the clothes, a small number of fabrics will be washed into the drain. These fabrics become microplastics and go into the ocean and the eco-system, eventually coming into our human body. If you open Google Scholar and search "Microplastic and Allergy", you find more and more research studies found the connections among microplastics, allergy and health. Even not all allergies are triggered by microplastics, microplastics could induce abnormal immune responses leading to allergy. So, to be plastic-free, not only we don't use plastic products, but also we need businesses to remove any plastic material in their product and during their productions. Hence, it comes to our attention to how we can get the plastics out of our clothes.


Our key concepts of product development are:

  1. reduce complex processes.

  2. remove harmful chemicals.

  3. recycle easily.

Reduce processes & Remove chemicals: we did due diligence in our manufacturing suppliers to understand the whole processes from fabrics to garments. Even you buy a white t-shirt, the white colour is not natural. The manufacturing supplier needs to dye the t-shirt in white and use chemicals to make the colour stick on the clothes. Hence, we decided to drop the dying processes of the fabrics to keep the fabric colour as the raw material - natural cotton colour. Let's appreciate the natural cotton white. By reducing processes & removing chemicals, we actually save energy and reduce carbon emissions.


Recycle easily: recycle can be a headache because of mixed materials. Use "Pringles chips" as an example, the Pringle packing has a metal bottom, a plastic cover and a foiled paper tube (Link). It is so difficult to separate different parts. It is a "Number One Recycling Villain". Hence, when we design our products, we choose one single type of materials - cotton - to make the garment. The sewing thread, label tag, and the fabric are all cotton. Hence, in the future, when we recycle our products, the whole product can be easily categorised as a single source. Noted, there are two small things - brand tag & wash label - on our garments from another material - paper. So we make sure all details in our products are as sustainable as possible.




What do you think of our concepts? Do you support us? Start your sustainable living today with us!

We are welcome for discussions to help us improve.

Please let a comment below! :)

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